They are the lifeblood of our business and without them, we wouldn’t have a business. It doesn’t matter how great our products and services are, we NEED to have someone who will buy from us… in short, we all NEED clients.
The question is do you show your gratitude and appreciation to your clients – or do you think giving them a product or service that they need, it is appreciation enough? Do your clients show YOU appreciation?
There are customers who buy something from you and that’s the last you hear of them. However, the ones who TRULY stick in your memory, are the ones who take the time to thank you for what you have done. They share their love and appreciation for you by giving you testimonials and reviews, sharing their successes with their network of friends and contacts AND helping to spread news about you and your business.
So if there are customers who go out of their way to show THEIR appreciation – above and beyond just buying your products or services – don’t you think it’s worth YOUR time to go out of your way to share your love for them?
Showing your love and appreciation
There are some simple ways to show your clients how much you value them, and showing your appreciation doesn’t have to be expensive – it can often cost you nothing more than a couple of minutes of your time. Don’t ever underestimate the power and value of each of these ideas either, as they will mean so much to the person on the receiving end.
Simply say ‘thank you’
Sometimes a simple ‘thank you’ goes a long way. Whether you send them an email, say it on a phone call or in person, it can really make them feel special. It also serves a practical purpose, as a lot of buyers will look for confirmation that they’ve made a smart choice in purchasing a product or service – so it is never seen as an empty gesture.
This is where you help shine a spotlight on your customers and clients. You could share a profile on your client and their company or product, if you deal with other businesses and, if you sell to individuals, why not have a client/fan of the week?
Whether they’ve recently bought from you or are a longstanding client, personally written thank you notes and cards are a really great way to make someone feel special. Another option is to send them birthday cards on their birthday or to celebrate the time they’ve been with you and your company.
Customer love dates
You could have a customer love date. These are special events (in person or virtual) where you get your customers together for networking, special offers etc. Give you a perfect opportunity to get creative and think of the different opportunities you can have with this one!
Having a ‘wow’ moment
Why not give your customers a ‘wow’ moment? Could you ramp up the customer service and show your appreciation, by adding bonuses and/or extra special presentation and wrapping? If you use a percentage of your earnings to give to charity, why not let them know that their purchase have helped that charity? Again, you can get really creative with this idea.
What do you think of these customer appreciation options? Do you currently engage in active appreciation – or have these ideas given you incentive to start? What one action can you implement to start showing your customers how appreciative you are? Why not share your thoughts and ideas in the comments box below?
Images courtesy of Photostock, Naypong & Stuart Miles (featured image)/FreeDigitalPhotos.netShare